Fishman Begins Asterope Distribution
As part of the companies’ strategic alliance announced in July 2012, Fishman will manage the sales and distribution of Asterope instrument and XLR audio cables for the music instrument and pro audio markets globally. The two companies will also collaborate on marketing and promotional efforts for the Asterope brand in the music instrument and pro audio markets.
Offered in two product lines, the “Pro Studio” and “Pro Stage” series, Asterope premium audio products provide greater clarity, bandwidth, spectral balance and harmonic response for musicians, audio engineers and enthusiasts alike. Asterope products, designed and manufactured in the United States, are the result of more than a decade of research and development. Since their introduction, the company’s breakthrough products have become the cables of choice for industry professionals for both live performances and session work.
“Offering Asterope is a logical step for Fishman,” states Larry Fishman, founder and President. “We’ve been focused on improving instrument tone and transparency for over 30 years. Asterope completes the signal chain and offers sonic clarity that you have to hear for yourself to believe.”
“With Asterope cables now being distributed by Fishman globally, artists around the world will be able to take advantage of the dramatic improvements in sound provided by this revolutionary technology,” said Dariush Rad, president of Asterope. “We are very proud to be aligned with Fishman. Working with such a well respected, progressive and highly prolific organization, while partnering with an industry icon like Larry Fishman, is monumental for the company.”